High Risk Merchant Account for Telemarketing BusinessesIf you operate an inbound our outbound telemarketing business (sometimes referred to as call centers), odds are that you fall into the high risk merchant category. Why are telemarketing businesses categorized as such? Telemarketing businesses are typically selling a service or product over the phone. Credit card payments from customers are usually completed over the phone (using a virtual terminal) and are considered higher risk due to the card-not-present nature of the transaction. Also, depending on the types of services or products sold, there can be an increased chance of chargebacks.
These factors can increase the likelihood of a telemarketing business being categorized as “high risk” by a merchant processor.
The Major Types of High Risk Telemarketing Merchants:
- Business to Business telemarketing
- Business to Consumer telemarketing